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Monetizing Your Stream--Audio Gateways
Public Interactive strives to help your station
improve your membership and revenue-generating capabilities. Audio
gateway announcements preceding your live stream could identify the
station, provide a call-to-action for membership, or be used for sponsorship or underwriting.
For examples, visit the following stations: WABE,
WNMU, WIAA.
Sponsor/Underwriter Gateway
We
have a system that allows us insert and rotate gateway spots before
your live stream starts playing. A number of stations like WIAA and WYPR have found
underwriting or sponsorships to help support their streams.
Underwriting gateways are
subject to the same conditions as terrestrial underwriting spots.
Create your own custom audio gateway
You may record your own audio gateway (we strongly recommend this) with a call to membership.
- Length: Must be a minimum of 8 seconds
long. We suggest that they be under 16 seconds. As your online
listeners will hear them many times, shorter is better.
- Personalize the gateway: Use your call letters, familiar voices, your tone and familiar music when creating your gateway.
- Electronic
Format:
- For
Windows media steams: asf (note, if you have .wma file, you can manually
change the extension to .asf).
- For Mp3 streams, mp3 format file is required.
- FTP file into JukeBox using an FTP program such as Filezilla or CuteFTP.
- Enter FTP Host/Server name: ftp://ftp.publicbroadcasting.net and enter the same username and password you use to access the Admin Tools.
- Add Metadata: After you've FTP'd the file, log on to your JukeBox admin toolset:
http://www.publicbroadcasting.net/xxxx/ondemand.ondemandadmin and click "Add Metadata”. You should see the files you just uploaded.
- Next: Email us at support and we will place the gateway, generally within 24 hours.
- Refreshing gateways: We suggest that
you refresh your gateways during fund drives to match your campaign,
and in general, to refresh the gateway every few months.
Choose a gateway
You may also choose
from the following pre-recorded gateways.
- Thanks for tuning in to our web broadcast. This service is made possible
by funding from listeners like you. Please visit the membership pages of
our web site to make a contribution. Thanks for your support. Our live
broadcast will begin in just a moment.
- Thanks for tuning in to our web broadcast. This service is made possible
by funding from listeners like you. Please visit the membership pages of
our web site to make a contribution. Thanks for your support.
- Thanks for tuning in. It costs up to a dollar a day to deliver our web
broadcast to each one of our listeners. Please visit the membership section
of our web site to make a contribution. Thanks for your support; our live broadcast will begin in a moment.
- Thanks for tuning in. It costs up to a dollar a day to deliver our web
broadcast to each one of our listeners. Please visit the membership section
of our web site to make a contribution.
- Our web broadcast is made possible by the financial support of listeners
like you. Help support what you use and enjoy. Please visit the membership
pages of our web site and contribute now. Thank you for your support. Our
live broadcast will begin in a moment.
- Our web broadcast is made possible by financial support from listeners
like you. Help support what you use and enjoy. Please visit the membership
pages of our web site and contribute now. Thank you for your support.
For more information, please contact Client Relations at http://www.publicinteractive.com/contact.html.
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