The mission of Public InteractiveŽ is to support and facilitate the on-line initiatives of local, community-based public broadcasting stations. Acting as a responsible member of the public broadcasting system, considering and safeguarding the "public sensibilities" and privacy of both public television and public radio audiences and contributing productively to public trust and the formation of social capital are all key to our success.

As the Internet changes the relationship of program listeners and viewers to national programs and distributors, local community-based broadcasters must increasingly focus on the interactive engagement of their audience with relevant social issues. With public television and radio stations as both key investors and strategic partners, the collaborative process of development and implementation at the local community level is a critical aspect of Public Interactive's mission and growth.