Define Public Interactive's community-based perspective.
Our local community-based perspective is derived from our station-centric collaborative approach, providing critical content and productive tools for on-air/online synergies, citizen engagement and the development of significant social capital. As the Internet changes the relationship of program listeners and viewers to national programs and distributors, local community-based broadcasters must increasingly focus on the engagement of their audience with relevant social issues.

How does Public Interactive develop their content offerings?
Content across categories including news, information, social commentary and entertainment is developed through strategic partnerships and alliances with public broadcasters at the station, independent producer and network level. This cooperative approach creates cost effective yet compelling quality content distributed through Public Interactive as station-branded and localized versions of Public NewsRoom®, Public Arts® and Public Events®.

Who is Public Interactive's audience?
We reach an opinion-leading, socially aware and community-involved audience -- the public broadcasting audience. With regular station on-air promotions, we have the potential to connect with the 22 million regular weekly listeners to public radio and with the 96 million weekly viewers of public television.

How does Public Interactive create financial efficiencies for its client stations?
Our Application Service Provider (ASP) model ensures financial efficiencies that are a key component of Public Interactive's strategy to leverage support for community-based public broadcasting mission requirements with national content syndication and widely shared technology development and deployment. Shared application tools and services across public broadcasting stations provides for necessary online requirements while leveraging industry financial resources within the individual community budgetary restraints of a not-for-profit environment.

How can Public Interactive help public broadcasting stations develop a broader membership financial base?
Our Quick Pledge Membership/Online Pledging system and JukeBox On-Demand Digital Asset Management infrastructure offered to Public Interactive clients are key to the continued growth of public broadcasting's service and mission within an environment steadily shifting to leveraged public funds and increased private financing.

Recognizing the new costs coupled with new opportunities, Public Interactive is emphasizing the development of appropriate interactive infrastructure to help create a broader membership financial base.

How has Public Interactive addressed the costs of audio/video streaming for its client stations?
Public Interactive has achieved significant economies of scale as an audio/video streaming aggregator, and is able to negotiate highly competitive pricing without sacrificing high quality service, and pass the cost savings to our stations.

Public Interactive, in strategic partnership with broadcast caliber streaming media firms, continues development of streaming services for client stations while collectively testing a series of revenue generating programs at the local level.