Promoting Your Website

I. The Basics | II. Advanced Promotion | III. Evaluating Your Promotional Efforts  

Promotion and Driving Traffic to Your Web Site

III. Evaluating Your Promotional Efforts

How do you know if all this promotion is working? Check both your web site traffic statistics and your Public Interactive module web statistics regularly and track trends over time.

• Check your traffic patterns to see what people are interested in and see how they respond to your promotion.
• Use this information to tailor your promotional plans.
• Check in again to see effectiveness of your promotions, recognize other trends and repeat the process.